Ask a die-hard American tennis fan to describe the sport in one word and you might hear things like "grace" or "tradition." "Lit" is unlikely to be among the descriptions and that's a problem. Last year, the most-watched match in the United States was a quarterfinal in the U.S. Open featuring a now 36-year-old Venus Williams vs. her soon-to-be 35-year-old sister, Serena Williams. No knock on them - they've been holding it down for 15 years - but it's difficult to plan for the future when the biggest draws are nearing retirement and there's nothing in the pipeline. Think about it: Which major sport doesn't have a big name in his or her 20s? Not necessarily a champion, but a name. Read the full story
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