Celtic boosted by £25m Nike deal
September 21, 2004
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Celtic have agreed a new kit deal with Nike which will begin next summer.

The five-year contract, to commence on July 1, 2005, will be worth a minimum of £5million per season to the Hoops, who stand to increase that annual figure depending on their success on the pitch.

The Bank of Scotland Premier League champions' current deal with Umbro expires at the end of June.

Celtic's new deal with Nike will see them net at least £25million over the next five years.

That figure could be much higher depending on sales of Celtic branded goods and the success of the team on the park.

That could be good news for Martin O'Neill in terms of funding for players if his side can repeat the success of recent seasons both domestically and in Europe.

The current campaign sees them sitting at the top of the Bank of Scotland Premier League table and they are taking on Barcelona, AC Milan and Shakhtar Donetsk in the Champions League.

There is no doubt that a similar campaign next year could result in the coffers being swelled by the new deal.

The agreement is the largest commercial contract Celtic have entered into.

A statement released to the stock exchange read: 'In return for the grant by Celtic to Nike of exclusive worldwide rights as official supplier of kit and certain ancillary products to Celtic Football Club, Nike will pay royalties to Celtic on Nike's sales of Celtic branded products.

'A minimum royalty of £5million is payable in each year of the agreement together with further bonus and royalty payments, depending on football success and sales, which Celtic believes are capable of being achieved given the worldwide status of Nike, who are best suited to meet the global aspirations of Celtic.

'In financial terms the new contract is the largest commercial licensing transaction entered into by Celtic.'

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