Updated: Feb 14, 2013, 8:26 PM

LeBron James, With No Regard For Hoopla

By Brian Windhorst | ESPN.com

OKLAHOMA CITY -- Unusual stat thresholds, complex streaks, comparisons to Michael Jordan, comparisons to Kobe Bryant, hypothetical questions about franchise player status involving Kevin Durant -- LeBron James has had enough.

"I'm not MJ, I'm LJ," James wrote with some exasperation on his Twitter feed Wednesday morning.

And he means it. In the midst of one of the most remarkable string of games in his career, James is completely uninterested in the minutiae and the suppositions that are raging about his play.

What he knows is this: He has outplayed Bryant routinely for several years now, including twice already this season. He has beaten Jordan's Charlotte Bobcats 10 straight times. And he has gotten the better of Durant six times in a row, including a 110-100 victory Thursday night in which James added another file to the anthology.

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"I'm at a point where I'm just trying to make my own way," James said. "I understand there are comparisons. Anytime someone comes in and does anything, there are comparisons. It's flattering but sometimes you just want to stay away from it."

The All-Star break, Jordan's 50th birthday, the matchup, the ongoing most valuable player race with Durant and Sunday's meeting with Bryant have turned into a swirl around James. He can't be bothered with any of it.

There's a number of elements that have aligned for him over the past two seasons that seemed to have allowed him to break through the glass ceiling that suppressed him for an uncomfortable few seasons beforehand. His mental independence is one of the most profound changes, and it's showing in his game and his perspective.

"I don't get too involved what guys say about me," James said. "If you take Kobe or take LeBron. I don't do what I do for other people's approval."

That easygoing attitude was all over his 39-point, 12-rebound, 7-assist performance Thursday night. Playing in arguably the most hostile arena for visiting teams in the league against what is probably his greatest contemporary rival in Durant, James played with a carefree mindset that could come only from a mixture of confidence and experience.

When James was in his teens and early twenties he used to say routinely that he "didn't believe in pressure." It was classic Stage 1 denial. As the expectations and demands grew, pressure pounded down on James so heavily that it threatened to derail his potential. Now 10 seasons in, he can waltz into a place such as Chesapeake Energy Arena and genuinely perform with a clear mind.

In the first half as James pulled up for a 3-pointer, a fan nearby yelled at him.

"He said, 'Shoot it, you can't shoot.' I said, 'OK' and then I shot it," James said. "I made it. Then I made another one, then I made another one, then I made another one. Then he stopped talking to me."

In a span of 1:46 of game time, James scored 10 points. The Heat led by 17 at the half.

In the fourth quarter with the Thunder desperately trying to make a comeback -- Durant scored 22 of his 40 points in the last 12 minutes, somewhat redeeming himself for a below-average first three quarters that James dominated -- James pulled up for a 3-pointer at the end of the shot clock. As it went down, pushing the Heat lead to 15 points with eight minutes to play, he waved both arms with palms down.

Was it a message to the Thunder players, their fans, his coach or his teammates? The answer was all of them.

When James came back out to the court he made eye contact with Hall of Famer Chris Mullin, who was sitting courtside doing color commentary on ESPN Radio. Mullin raised his eyebrows at the performance James was giving.

"I'm just trying to get better, Mully. Just trying to get better," James said as he slipped in his mouthpiece.

"It's a beautiful mentality that he has where he's willing to have a growth mindset and not just become complacent with greatness," Heat coach Erik Spoelstra said. "When you're the best player in the game and you've won multiple MVPs the natural tendency would be to relax. He doesn't have that in his genes."

With the game in hand and a minute to play, James tossed up a 28-foot jumper for the heck of it. The miss took him down to 14-of-24 shooting, just 58 percent, ending his streak of six games with 30 points and 60 percent shooting.

A Thunder-Heat game is one of the premier matchups on the NBA schedule. It was the centerpiece on Christmas Day. It is the oddsmakers' pick to be an NBA Finals matchup. The Durant-James and Russell Westbrook-Dwyane Wade billings write themselves. And in the final seconds, the only drama was whether James could keep up some arbitrary streak that gained national interest because it was a new way to judge James with history.

As he showed with the final flippant shot, he was numb to it. Someday, James may well be interested in getting into the tempting debates around his place and his rivals. For now, though, all that is noise he blocks out with his fancy headphones as he heads to Houston for another All-Star Weekend where he'll be the guest of honor in every room he walks into.

That is what his place in the game is for now.

"He's going to break a lot the records and have all the numbers," Wade said. "It's just going to be how many championships he wins that people are going to talk about. That's a different kind of conversation. There's not many guys who have ever played this game who have what he's expected to have. Only way you get there is take it one year at a time, and he's done that. He's approached it the right...