How do you make "the world's most interesting golfer" uncomfortable?
That's a fun question Mitsubishi Electric is apparently going to get to answer as the company has signed 51-year-old
Miguel Angel Jimenez to wear its corporate logo on his golf shirt.
The company has put out some fun commercials already with
Fred Couples,
Corey Pavin and
Fred Funk. "Don't get caught out of your comfort zone" is the hook behind the spots that include
awkward karaoke,
self-checkout at a grocery store, and
a small chainsaw accident, just to name a few.
It won't be easy to find a situation where the famous Spaniard will feel awkward. He's comfortable enough in his own skin
to do this in public!Maybe the new hook will be, "While everyone else gets uncomfortable..."
Jimenez won the 2014 Greater Gwinnett Championship in his Champions Tour debut last April, the week after finishing fourth at the Masters -- his best career finish at the year's first major.
Not bad for a man who stretches out with a cigar in his mouth. We'll be keeping an eye out for a new commercial in the near future.