Since 1993, when FBM started out as a small t-shirt brand based in Ft. Wayne, Indiana, the brand has focused on keeping the seriousness of BMX at bay with a healthy dose of ridiculous ads, irreverent videos and BMX road trips that favored camping and motorcycles over hotels and fancy dogs. As old as it makes me feel, that approach has worked for close to 19 years now, and in that time, FBM has retained the same ethos while expanding their team, their product range and their abilities to manufacture quality U.S.-made frames in house. Hard to believe that next year, FBM hits the 20-year mark.
In the above video produced and shot by Matt Brown, FBM's Steve Crandall sits down to discuss the long, strange road FBM has taken to arrive at the 2012 with a full line of complete bikes, US-made frames, a range of components and some of the most entertaining videos to ever grace BMX. Crandall also discusses the unfortunate loss of FBM lifetime team member Mike Tag in April, and how Tag's influence is being celebrated by the brand.